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Funnels

Funnels let you define a multi-step conversion path and see where visitors drop off. Understand which steps lose the most users and optimize your conversion flow.

What is a Funnel?​

A funnel is an ordered sequence of steps (pageviews or custom events) that represent a conversion path. For example:

  1. Visit pricing page → 2. Click "Start Trial" → 3. Complete signup → 4. Make first purchase

Ovyxa tracks how many visitors complete each step and calculates the drop-off rate between steps.

Creating a Funnel​

  1. Go to Settings → Funnels for your site
  2. Click Create Funnel
  3. Name your funnel (e.g., "Signup Flow")
  4. Add steps in order:
    • Pageview step: Enter a URL path (e.g., /pricing)
    • Event step: Enter a custom event name (e.g., SignupCompleted)
  5. Add 2-8 steps per funnel
  6. Click Save

Step Types​

Pageview steps trigger when a visitor views a specific URL path. Use these for page-based flows:

  • /pricing — visited the pricing page
  • /signup — visited the signup page
  • /checkout — visited the checkout page

Event steps trigger when a custom event fires. Use these for action-based steps:

  • CTAClicked — clicked a call-to-action button
  • FormSubmitted — submitted a form
  • PurchaseCompleted — completed a purchase

You can mix pageview and event steps in the same funnel.

Viewing Funnel Data​

Navigate to Dashboard → Funnels to see your funnel visualizations:

Funnel Chart​

Each step shows:

  • Visitor count — how many visitors reached this step
  • Conversion rate — percentage who proceeded from the previous step
  • Drop-off rate — percentage who left at this step
  • Overall conversion — total percentage from first step to last

Example​

Step 1: Visit /pricing         1,000 visitors (100%)
Step 2: Click "Start Trial"      420 visitors (42% conversion)
Step 3: Complete signup           280 visitors (67% from Step 2)
Step 4: First purchase             84 visitors (30% from Step 3)

Overall conversion: 8.4% (84 / 1,000)

Drop-off Analysis​

The largest drop-offs indicate where to focus optimization:

  • Step 1 → 2 (58% drop-off): Pricing page isn't converting — test different pricing, add testimonials, improve CTA
  • Step 2 → 3 (33% drop-off): Signup form friction — simplify form, add social login
  • Step 3 → 4 (70% drop-off): Trial-to-paid conversion — improve onboarding, add in-app prompts

Best Practices​

  • Start simple — begin with 3-4 steps and add detail as you learn
  • Define clear outcomes — each step should represent a meaningful action
  • Compare over time — track funnel performance week-over-week
  • Test changes — modify one step at a time and measure impact
  • Use event properties — segment funnels by plan type, source, or device for deeper analysis

Limits​

  • Maximum 10 funnels per site
  • Maximum 8 steps per funnel
  • Funnel data is calculated from the date the funnel was created (not retroactive)