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Page Analytics

The Pages section shows you which content on your site attracts visitors and how they interact with it. Understanding page performance helps you identify your best content, optimize underperforming pages, and improve your overall site structure.

Top Pages​

The Top Pages table displays your most-visited pages, sorted by unique visitors by default. Each row shows:

  • Pathname - The URL path (e.g., /blog/privacy-analytics, /pricing, /)
  • Unique Visitors - How many distinct people viewed this page
  • Pageviews - Total times this page was loaded
  • Bounce Rate - Percentage of visits that ended on this page without viewing others

How to use it:

  • Identify your most popular content to understand what resonates with your audience
  • Find pages with high traffic but high bounce rates (potential quality issues)
  • Discover successful content to replicate in future work
  • Spot trending content by comparing current vs. previous periods

Example insight: Your /blog/gdpr-compliance post has 1,200 visitors and a 45% bounce rate, while /pricing has 800 visitors with 78% bounce rate. The pricing page might need improvement to encourage exploration.

Entry Pages​

Entry Pages show where visitors first land on your site. This table includes:

  • Pathname - The first page visitors saw
  • Unique Visitors - How many entered through this page
  • Entry Rate - Percentage of total entrances through this page
  • Bounce Rate - How often visitors leave immediately from this entry point

How to use it:

  • Understand which pages attract new visitors (often from search engines or social media)
  • Optimize high-traffic entry pages for conversion or further engagement
  • Ensure landing pages have clear navigation to other content
  • Monitor campaign landing pages to measure effectiveness

Example insight: Your homepage is the entry point for 40% of visitors with a 55% bounce rate, but /blog/getting-started captures 25% of entries with only 32% bounce rate - the blog post does a better job keeping visitors engaged.

Best practices for entry pages:

  • Include clear calls-to-action (CTA)
  • Provide navigation to related content
  • Ensure fast load times (first impressions matter)
  • Match visitor intent (if they came from a search for "privacy analytics," deliver privacy content)

Exit Pages​

Exit Pages reveal where visitors leave your site. The table shows:

  • Pathname - The last page visitors viewed before leaving
  • Unique Visitors - How many exited from this page
  • Exit Rate - Percentage of total exits from this page
  • Total Pageviews - How many times this page was viewed overall

How to use it:

  • Identify pages that fail to retain visitors
  • Find natural endpoints (checkout confirmation, contact form thank-you pages)
  • Detect broken user journeys (exiting from product pages before checkout)
  • Optimize high-exit pages to encourage continued engagement

Important distinction: Exit rate differs from bounce rate. A high exit rate on /thank-you is expected and good. A high exit rate on /pricing might indicate confusion or sticker shock.

Example insight: Your /about page has a 60% exit rate - this might be natural (visitors satisfied their curiosity) or problematic (no clear next step). Add CTAs to product pages or blog content.

Click-to-Filter​

Click any pathname in these tables to filter your entire dashboard to that page. This lets you answer questions like:

  • Where do visitors to /pricing come from? (Check Sources with filter active)
  • What devices do readers of /blog/tutorial use? (Check Devices with filter active)
  • Which countries visit /fr/accueil most? (Check Locations with filter active)

The active filter appears as a chip at the top of your dashboard. Click the X to remove it.

Understanding the Data​

Bounce Rate context:

Different page types have different "normal" bounce rates:

  • Blog posts: 70-90% (visitors find their answer and leave)
  • Landing pages: 40-60% (should encourage exploration)
  • Product pages: 30-50% (should lead to checkout or more info)
  • Homepage: 40-60% (should distribute traffic across site)

Entry vs. Top Pages:

  • Top Pages = most total traffic (regardless of where visitors came from)
  • Entry Pages = where new sessions begin (SEO and campaign performance)

Exit Rate interpretation:

A page can have low exit rate but high bounce rate. This happens when it's a common entry point where visitors leave immediately, but when visitors reach it from other pages, they continue browsing.

Use Cases​

Identify Content Gaps​

If your top pages cluster around one topic, you might have an opportunity to create more content in that area.

Optimize Conversion Paths​

Track how visitors move from entry pages through your site. If many exit before reaching conversion pages, improve internal linking and CTAs.

Measure Content Performance​

Compare blog posts: which topics drive the most engaged traffic? Which have high traffic but poor engagement (potential for improvement)?

Monitor Technical Issues​

Sudden increases in bounce or exit rates for specific pages might indicate broken functionality, slow load times, or poor mobile experience.

Tips & Best Practices​

  1. Sort by different columns - Click column headers to sort by pageviews, bounce rate, or unique visitors for different insights

  2. Use date ranges - Compare last 7 days vs. last 30 days to spot trending content

  3. Combine with filters - Filter by mobile device to see which pages work well (or poorly) on mobile

  4. Track landing page campaigns - Create specific landing pages for campaigns (e.g., /landing/newsletter-signup) to measure their performance in Entry Pages

  5. Monitor over time - Check weekly to spot declining pages that need updates or rising stars to promote

The Pages section gives you a complete picture of content performance - use it regularly to guide your content strategy and site optimization efforts.